Story
Blake Standard was launched in New York in the Spring of 2006. Its original vision and creative direction was to create a European inspired collection which followed American sensibilities and lifestyle. To bring the newest and most exciting trends, but translate them in contemporary, casual looks and fabrics for the American lifestyle. Its always chic and current, easy to wardrobe and fun to wear.
Vision
Blake Standard is defined by its signature color palettes, special detailing, soft supima cottons and
flattering pattern styles. The combination of these factors represents a contemporary, chic approach
to sportswear for all women.